Now that you've started your business, you realize that some friends who promised that they would you use when you were putting together you business plan are not using you as often as you projected.
You've built it and they are not coming. Thankfully, you've thrown your self into this as a full time job and you may remember from school how marketing is a very important and crucial tool to promote a business, especially a new business.
With marketing, you'll need to find your target audience and that means you need to find out if you already have a niche or create one. That means, do you provide any special assitance that makes you stand out from your competitors, is the way you differentiate yourself from PETCO is that you are more price sensitive or is it that you are offering pet group activities, more exercise time and a quieter setting.
"I am a firm believer that you could open a specialized pet business across the street from a PETCO or a PetSmart with a truly specialized focus and be highly successful," says William Lechtner, a San Diego-based industry consultant with deep experience in all sizes of pet businesses and across merchandising categories.
Pet lovers what to know that their pet is going to be safe, taken care of and better of with you then spending time home alone awaiting their care taker to come home. Are they going to be social, get lots of exercise and be fed a proper nutrition?
After you started marketing base on your niche, it is crucial to ask you current clients for feed back. Everyone like to give other advice on how they should be running your business, and believe or not you will find that your best ideas will come from you customers. Whether it comes from them verbally, electronically or through a 2-minute written survey.
By taking their suggestions and finding out which ones can be addressed the quickest, usually from least expensive first and time consuming, you will also start getting new clients through word of mouth.
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